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SEPT 14-20:

INITIAL RESEARCH

Research Question #1:

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  • How is Fashion Going to Change in a World Going Digital?

    • How are large brands adapting to the pandemic? What is and isn't working? 

    • What is the phygital market like?

 

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Guiding Questions: 

  • What is the problem I'm trying to solve? 

    • I want to understand how companies are predicting how fashion will change after the pandemic (and into a digital era) and create a line of experimental clothing that reflects my research 

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  • Why should people care? 

    • This issue impacts everyone to some capacity. ​Clothing used to be meant solely for utilitarian purposes, then as a means of self expression, and now there is a shift to environmental responsibility. I want to understand the next step in this progression.

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  • What am I really going to do about it? 

    • Mostly, I just want to comment on it. I want to provide an interesting prediction people can engage with. I want to encourage people to think about the possibilities of future apparel and the fact that we have control over it. ​

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  • What do I expect to find?

    • I expect people are always going to want physical experiences. However, in-store experiences are going to be altered. Additionally, with zoom now being the universal meeting space, I expect to see a zoom etiquette form.

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Links:

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https://electricrunway.com/the-future-of-retail-is-phygital/

https://www.kanyewest.com/

https://xrgoespop.com/home/zoomfashion

https://www.thefabricant.com/

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Research Question #2 (merge both):

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  • What is our connection to nostalgia and how can that be effectively portrayed in corporate culture?

    • What is the psychology of nostalgia and how is it currently being leveraged in popular brands?

    • In what ways can clothing be more conversational about our pasts and shared experiences?

 

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Guiding Questions: 

  • What is the problem I'm trying to solve? 

    • I want to find another, more accessible way for consumers to connect deeply to the clothing they wear that utilizes themes of nostalgia in combination with modern branding.

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  • Why should people care? 

    • No matter who you are, if you wear clothes, you are a stylist. You make decisions everyday about how you want to present yourself to others, whether that takes you five seconds or two hours. 

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  • What am I really going to do about it? 

    • I want to create a line of clothing that is authentic to the consumer where large brands are lacking. ​

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  • Thinking out loud:

    • How can I merge the seamlessness of digital fashion with handmade, tactile elements?

    • How can I be most effective with my final form when I lack formal training in digital rendition? 

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Links:

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https://www.vogue.fr/fashion/en-vogue/diaporama/who-is-ava-nirui-the-queen-of-fashion-hijacking/48700​

https://www.instagram.com/ayshadrawsthings/

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SEPT 21-27

Objectives:​

  • More in-depth research

    • Answer subquestions more thoroughly ​

  • Search for possible overlap of both research questions 

  • Gather more secondary research 

  • (reach) Small prototypes or sketches

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