SEPT 14-20:
INITIAL RESEARCH
Research Question #1:
-
How is Fashion Going to Change in a World Going Digital?
-
How are large brands adapting to the pandemic? What is and isn't working?
-
What is the phygital market like?
-
Guiding Questions:
-
What is the problem I'm trying to solve?
-
I want to understand how companies are predicting how fashion will change after the pandemic (and into a digital era) and create a line of experimental clothing that reflects my research
-
-
Why should people care?
-
This issue impacts everyone to some capacity. Clothing used to be meant solely for utilitarian purposes, then as a means of self expression, and now there is a shift to environmental responsibility. I want to understand the next step in this progression.
-
-
What am I really going to do about it?
-
Mostly, I just want to comment on it. I want to provide an interesting prediction people can engage with. I want to encourage people to think about the possibilities of future apparel and the fact that we have control over it.
-
-
What do I expect to find?
-
I expect people are always going to want physical experiences. However, in-store experiences are going to be altered. Additionally, with zoom now being the universal meeting space, I expect to see a zoom etiquette form.
-






Research Question #2 (merge both):
-
What is our connection to nostalgia and how can that be effectively portrayed in corporate culture?
-
What is the psychology of nostalgia and how is it currently being leveraged in popular brands?
-
In what ways can clothing be more conversational about our pasts and shared experiences?
-
Guiding Questions:
-
What is the problem I'm trying to solve?
-
I want to find another, more accessible way for consumers to connect deeply to the clothing they wear that utilizes themes of nostalgia in combination with modern branding.
-
-
Why should people care?
-
No matter who you are, if you wear clothes, you are a stylist. You make decisions everyday about how you want to present yourself to others, whether that takes you five seconds or two hours.
-
-
What am I really going to do about it?
-
I want to create a line of clothing that is authentic to the consumer where large brands are lacking.
-
-
Thinking out loud:
-
How can I merge the seamlessness of digital fashion with handmade, tactile elements?
-
How can I be most effective with my final form when I lack formal training in digital rendition?
-
Links:



SEPT 21-27
Objectives:
-
More in-depth research
-
Answer subquestions more thoroughly
-
-
Search for possible overlap of both research questions
-
Gather more secondary research
-
(reach) Small prototypes or sketches