Research Question #1:

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• How is Fashion Going to Change in a World Going Digital?

  • How are large brands adapting to the pandemic? What is and isn't working? 

  • What is the phygital market like?

 

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Guiding Questions: 

• What is the problem I'm trying to solve? 

  • I want to understand how companies are predicting how fashion will change after the pandemic (and into a digital era) and create a line of experimental clothing that reflects my research 

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• Why should people care? 

  • This issue impacts everyone to some capacity. ​Clothing used to be meant solely for utilitarian purposes, then as a means of self expression, and now there is a shift to environmental responsibility. I want to understand the next step in this progression.

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• What am I really going to do about it? 

  • Mostly, I just want to comment on it. I want to provide an interesting prediction people can engage with. I want to encourage people to think about the possibilities of future apparel and the fact that we have control over it. ​

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• What do I expect to find?

  • I expect people are always going to want physical experiences. However, in-store experiences are going to be altered. Additionally, with zoom now being the universal meeting space, I expect to see a zoom etiquette form.

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