
Data Application Prototype
Inspired by my infographic, the objective of this app is to collect and organize an individual’s specific data regarding elevation, steps taken, frequently visited locations, distances travelled, etc, and display it in a simple, accessible way.
Adobe Illustrator, InVision Studio
RoosRoast Coffee
RoosRoast Coffee
SEPT 14-20:
INITIAL RESEARCH
Research Question #1:
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How is Fashion Going to Change in a World Going Digital?
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How are large brands adapting to the pandemic? What is and isn't working?
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What is the phygital market like?
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Guiding Questions:
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What is the problem I'm trying to solve?
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I want to understand how companies are predicting how fashion will change after the pandemic (and into a digital era) and create a line of experimental clothing that reflects my research
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Why should people care?
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This issue impacts everyone to some capacity. Clothing used to be meant solely for utilitarian purposes, then as a means of self expression, and now there is a shift to environmental responsibility. I want to understand the next step in this progression.
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What am I really going to do about it?
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Mostly, I just want to comment on it. I want to provide an interesting prediction people can engage with. I want to encourage people to think about the possibilities of future apparel and the fact that we have control over it.
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What do I expect to find?
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I expect people are always going to want physical experiences. However, in-store experiences are going to be altered. Additionally, with zoom now being the universal meeting space, I expect to see a zoom etiquette form.
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Links:
https://electricrunway.com/the-future-of-retail-is-phygital/
https://xrgoespop.com/home/zoomfashion
Research Question #2 (merge both):
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What is our connection to nostalgia and how can that be effectively portrayed in corporate culture?
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What is the psychology of nostalgia and how is it currently being leveraged in popular brands?
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In what ways can clothing be more conversational about our pasts and shared experiences?
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Guiding Questions:
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What is the problem I'm trying to solve?
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I want to find another, more accessible way for consumers to connect deeply to the clothing they wear that utilizes themes of nostalgia in combination with modern branding.
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Why should people care?
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No matter who you are, if you wear clothes, you are a stylist. You make decisions everyday about how you want to present yourself to others, whether that takes you five seconds or two hours.
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What am I really going to do about it?
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I want to create a line of clothing that is authentic to the consumer where large brands are lacking.
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Thinking out loud:
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How can I merge the seamlessness of digital fashion with handmade, tactile elements?
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How can I be most effective with my final form when I lack formal training in digital rendition?
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SEPT 21-27
Objectives:
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More in-depth research
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Answer subquestions more thoroughly
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Search for possible overlap of both research questions
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Gather more secondary research
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(reach) Small prototypes or sketches